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(Schneider, 2004) B2C represents the Business-to-Consumer transactions that take place on the Web. (Schneider, 2004) From what I have read, I believe that Business-to-Business is one business selling, or attempting to sell products to another business, while Business-to-Consumer is a company that sells directly to individuals.
With these two different types of customer bases, the marketing methods used to reach and attract businesses can be quite different than those used to reach directly to individual consumers. This is an important step in marketing, for if you do not cater to your specific customer base, your customers will not be able to find you when they need you...
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Common topics in this essay:
- B2B and B2C Site and Supply Chain Differences
- B2B vs B2C Supply Chain
- B2B vs. B2C Supply Chain
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