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On the other hand, the differences among nations, regions, and ethnic groups in terms of cultural factors are far from resolved.
It is suggested that the claims for "a right to culture" by national states in recent years can be important criteria for trade policy making, intellectual property rights protection, and the resource for national interests. From a marketing point of view it is very important for marketers to realize the sensitivity of cultural differences. To be aware of and sensitive to the cultural differences is a major premise for the success of the marketplace.
To determine the cultural understanding of market means that the professional should positively identify cultural factors that can be used to ease any marketing program...
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