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The best marketing is always free marketing, if the company does not have to pay for any promotion and sales budget, customers and clients will still come in, and the profit margin of the whole business will rise obviously. (FreeTrainer.com, 2001)
In the aspect of logistics, warehousing and transportation costs are the main components. In short, the unavoidable cost spent on these two areas is occupying a very large portion of the totally expenditure.
In marketing field, sales and promotions are necessary evils because a huge amount of capital must be invested into the sales and promotion department, if the investment is failed, the whole business will collapse due to lacking of product awareness...
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