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“Product development is a marketing strategy of selling new products to existing markets” (Kerin, 2006, p.40). Developing creative ways to increase business through internet marketing.
Outsourcing An alternative for TeraTech. This does allow the company to immediately address their customer needs and may realize growth earlier. “The five-step marketing research process gives companies a methodical approach to identifying issues and opportunities of new products” (Kerin, 2006, p.42). Outsourcing does its primary job of reducing costs, but the jobs that are lost create an ethical dilemma...
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