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Ford’s consumers were not satisfied; as a matter of fact, only 26% stayed with Ford.
As it was mentioned, Edsel resulted from a 10 year planning. This planning included consumer research and market research, which brought the idea of a personalized car. Ford also better defined its target market. The company wanted to target young professionals and families with a product that would reflect the driver’s status. The result was Edsel.
Edsel sales were far from expected; Ford lost 100 million dollars on the original investment and another 100 million dollars on operating losses. A major cause is the economic depression after the stock market collapsed in 1957...
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Common topics in this essay:
- Henry Ford's Automobile and It's Effects on American Culture
- Automobile Marketing in India
- Automobile Marketing
- assessing marketing strategy of Ford
- Case Analysis – United Services Automobile Association
- Consumer Behavior And Marketing Strategy
- Ford Hybrid Marketing Plan
- Indian Automobile industry analysis
- Marketing Analysis of Ford’s Edsel and Mustang
- Marketing Research (Made Up)
- marketing communications FORD
- Ford Edsel
- AUGMENTED REALITY: A NEW VISION
- Augmented Reality
- Marketing Reserch Automobile Industry India
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