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Essay text:
Kathy Kudler is committed to provide to her customers the finest selections of the very best foods and wines. After introducing at her stores a variety of organic products from local growers; according to the 2006 market survey 33% of the surveyed people agree that the stores have a good selection of products but the 2007 market survey showed a 5 points decline or 28% and Mrs. Kudler wants to implement a catering service in addition to the in-store parties to improve her products demand.
“Marketing research is the process of defining a marketing problem and opportunities, systematically collecting and analyzing information, and recommending actions...
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