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This involves all departments of the organization that will influence how the marketing mix is sold. There are four major parts of the marketing mix which are: product, place, price, and promotion. The marketing mix does not include the customer because all four P's have a direct relationship to the customer.
Product
The first "p" of the marketing mix is product. A good product makes its marketing by itself because it gives benefits to the customer. The product area involves the development of the right product for the target market. This could involve a good, a service, or both. In the development of the product it should take into consideration the needs of the customer...
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