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Essay Details:
Essay text:
This will complete the "learning by doing" part of the course and give you a
taste of what marketers do that affects our lives.
Overview of Written Assignment
Lesson 5A is really a carryover of two more promotional elements from Lesson 4B:
personal selling and online selling, which could be considered as part of direct marketing,
but which gets its own consideration in Chapter 21 of the text. Personal selling and sales
management could be a course of their own, and we will keep that brief without a written
assignment. Online selling, however, is a hot topic, even after the burst of the Internet
stock bubble, with much written about it...
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