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Essay Details:
Essay text:
The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion.
2. Benefits:
Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's. Each physical attribute possesses certain benefits that satisfy the consumers wants.
The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5)...
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