MARKETING

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Title: MARKETING

Essay Details:

Subject: Business

Author: Domenica M

Date: January 11, 2013

Level: University

Grade: A

Length: 4 / 1031

Essay text:

Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile." (para 2). To achieve this mission, McDonald's focuses on three worldwide strategies: first to be the best employer for their employees in each community around the world, second to deliver operational excellence to each customers in each of the company's restaurants, and lastly to achieve enduring profitable growth by expanding the brand and leveraging the strengths of all McDonald's system through innovation and technology." (Weinstein, 2001, p. 1) Location Mc Donald's management understands the value of location, location, and location...

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