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PUMA showed outstanding brand visibility with equipping nine out of 16 teams and won the title through Egypt’s victory for the sixth time. This has provided strong momentum leading into June's European Championships, hosted by the PUMA-sponsored Swiss and Austrian federations. Our goal in the last years was to turn the PUMA brand into one of the leading competitors in football. The European Championship provides the ideal platform to not only strengthen, but to clearly expand PUMA’s position as one of the top three football brands in the world.
At the Olympic Games in Beijing, athletes of 15 national teams will be sponsored by PUMA...
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