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For example fashions are best advertised in colour magazines, an automobile performance in best demonstrated on TV; major sales of the very next day can be announced/advertised though radio or newspaper; where as messages with a lot of technical data requires direct online advertisement, Web site or an online advertisement.
Mass-marketing has a long dominating history into the advertising world. Television advertisement is dominating in every single advertising agency. One of the reasons for using this mass media advertisement tool I believe is media impact that any television station can offer to the potential buyers/consumers...
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