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The customer needed to treat his wound, thereby wanting a bandage. The assistant met the demand of customer by getting exactly what he desired, nonetheless satisfying his wants. As the need of the customer was in the form of stated needs, it is obvious that the customer needed a bandage for his bleeding knees. However, the organisation would have obtained more profit if the assistant could have promoted complimentary products like creams for the wounds and vitamins. But ultimately, both parties have benefited as both the customer and the organisation goals have been matched.
QUESTION 1(B)
In reference to my organisation that belongs to a veterinary pharmaceutical industry, the Sales and Marketing Department consists of a Sales & Marketing Manager and three Sales & Marketing Executives (Large Animal Division, Small Animal Division and Government Sector)...
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