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If an item could be obtained within the country, imports of similar items were forbidden.
Due to this environment, Coca-Cola had withdrawn from the Indian market in 1977.
Looking back at Coca-Cola's withdrawal we can notice:
? Coke's refusal to give the formula and withdraw from the market wasn't a clever decision, because as a big company, coke must expect to face many challenges. It should have believed in it marketing capabilities and its ability to position its brand as a unique one, different from others even if they claim they are the same. And using the huge resources it has worldwide, it could have planned a strategy to overcome this problem and stay in the market and even gain market share as the only unique multinational brand...
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