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Essay text:
Title page
2. Executive Summary
3. Current Situation - Macroenvironment
economy In detail, a complete marketing plan typically includes:[citation needed]
4. Title page
5. Executive Summary
6. Current Situation - Macroenvironment
o economy
o legal
o government
o technology
o ecological
o sociocultural
o supply chain
7. Current Situation - Market Analysis
o market definition
o market size
o market segmentation
o industry structure and strategic groupings
o Porter 5 forces analysis
o competition and market share
o competitors' strengths and weaknesses
o market trends
8. Current Situation - Consumer Analysis [4]
o nature of the buying decision
o participants
o demographics
o psychographics
o buyer motivation and expectations
o loyalty segments
9...
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