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People are dining out more than ever, and the internet is one of the biggest marketing tools out there. Restaurant marketing and public relations in 2007. Here is a list of some of the newest tactics that restaurants will be using this year.
1. Web and interactive marketing
Over the past few years, the use of Web and interactive marketing has increased drastically. This trend Is only going to keep growing in 2007 as restaurants take advantage of search engineer optimization tools and pay per click offering. Blogging, Podcasts and You Tube video posts are other popular Web marketing tools. Burger King’s popular Subservient Chicken site was one of the first Web campaigns to prove that interactive marketing can be successful for restaurants...
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