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Essay Details:
Essay text:
Promotion strategy
5. Recommendations
6. Conclusion
7. References
8. Appendices
INTRODUCTION
The fashion distributor we are focusing on is Zara, and the chosen competitors are Mango and Topshop.
Zara is a clothing brand opened in 1975 and owned by Spanish fashion distributor Industria de Diseno Textil S.A., one of the world’s largest fashion groups. It sticks closely to its business model which focuses on the process of design, manufacture, distribution and sales. They sell franchisee rights to retailor groups in major capitals and cities. In contrast to many fashion groups, Zara does not focus on advertising, but instead invest a percentage of its revenues in opening new stores...
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