Marketing

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Title: Marketing

Essay Details:

Subject: Business

Author:

Date: May 6, 2014

Level: University

Grade: A

Length: 19 / 5614

Essay text:

Segment by market niche if possible. Add marketing expenditures, expenditures as a percentage of gross sales and pre-tax company profit. This section will give you a good understanding of your company's past performance as it relates to your marketing investments. This section should be as detailed as possible because as you work with the numbers, various strategies will be suggested for the future. An example of this would be the realization that sales to a particular market are growing at a faster rate than other markets and yet has received very little marketing investment. Therefore, a strategy might be to increase the marketing investment in this segment...

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