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This paper will touch on a few definitions of marketing as related to the course. Defining marketing encompasses several aspects. In addition research and analysis involved with marketing which will be reviewed in the content of the paper.
In business the steps to marketing initially would be to have a marketing plan. A marketing plan defines target market, what message the company wants to send and how to send it. It also identifies marketing costs, competition and so on. All the information gathered about the type of business venture starting. The most important element in a marketing plan is spelling out what differentiates your company from more established firms serving the same market...
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