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The definition should guide organizations how they are perceived and motivate all its personnel ensuring customers are satisfied with the goods and or services provided ensuring a long term relationship that profits both the organization and the customer.
If an organization embraces marketing and its concepts they can attain a competitive advantage through identifying their customer needs and wants by providing quality products or services. This is evident in the vocational education sector with numerous government and non government providers competing in a market that need vocational educational courses that meet the required standards of employers in various industries and occupations that must comply with current legislative requirements and organizational objectives...
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