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2007). As well as focusing on the marketing mix, the importance of marketing to a successful organization also answers questions for the product. These questions posed by the US Chamber of Commerce (2007) are an integral part to an organizations business plan:
? Who are our target buyers?
? What sources of uniqueness or positioning in the market do we have?
? Where will we implement our marketing spending plans?
? When will marketing spending plans occur?
? How much sales, spending, and profits will we achieve?
Answering these questions will greatly increase the success rate of the new clothing line...
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