marketing

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Title: marketing

Essay Details:

Subject: Business

Author: Sallie R

Date: August 24, 2014

Level: University

Grade: A

Length: 3 / 664

Essay text:

She also launched commercial campaigns in order to boost its coffee and breakfast sales. The internal report of McDonalds made the official worried as it showed there is a decrease in the breakfast traffic but an increase in the breakfast traffic of Starbucks and Dunkin's Donuts and other stores which imply that McDonald's breakfast traffic is shifting out. Thus, in order to maintain the sales, McDonald is trying to improve the perception of her coffee by introducing more robust blend of coffee. Actually, the breakfast traffic of McDonald is rather flat; the overall fast-food breakfast market has been growing and thus the revenue...

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