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Essay Details:
Essay text:
Getting the information first avoids interruptions in the thinking and writing process. Have on hand:
· Your company's latest financial reports (profit and loss, operating budgets and so on) and latest sales figures by product and region for the current and the past three years or, if less, for however long you've been in business.
· A listing of each product or service in the current line, along with target markets
· An organization table (If you can count your employees on one hand, you can probably omit this.)
· Your understanding of your marketplace: your competitors, geographical boundaries, types of customers you sell to, existing distribution channels, latest and most useful demographic data, any information on trends in your markets (both demographic and product-related)
· Ask each of your salespeople and/or customer-relations people to list the most crucial points, in their opinion, that need to be included in the coming year's marketing plan...
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