marketing

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Title: marketing

Essay Details:

Subject: Business

Author: Bessie T

Date: July 20, 2012

Level: University

Grade: B

Length: 1 / 286

Essay text:

However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear. --------------------------- Starbucks prided itself in providing the highest quality product with excellent customer service and the brand strategy of shifting coffee house experience into “third place.” A place between home and work where people could read by themselves or meet with friends while drinking the best specialty drinks in the country. Nevertheless, the customer satisfaction seems not to be up to the point and Starbucks wonders on making a change by $40 million investment that would result in adding 20 labor hours in each of their 4500 stores in order to improve speed of service...

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