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Essay Details:
Essay text:
In order to retain their long term preference and business.
Achieved thru promise and delivery of
--High Quality
--Good service
--Fair prices
Over a period of time.!!
Outcome of relationship marketing is a marketing network.
Marketing network is made up of the company and its customers/suppliers/distributors/employers/Advertisers/Retailers/R&D with whom it has built profitable business.
Competition is between whole networked for market share and not between companies alone.
Market: Market consists of all potential customers sharing particular Need/Want who may be willing and able to engage in exchange to satisfy needs/wants...
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