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Essay text:
It encompasses two key issues: 1.Determination of whether action is ethical or unethical? 2.Why do people act ethically or unethically?
Domestic marketing encompasses a firm’s efforts in its home country.
International marketing involves marketing goods and services outside the home country.
Global marketing is an advanced form of international marketing in which a firm addresses global customers, markets, and competition.
Range of global marketing:
Domestic firm: It restricts efforts to home market. Exporting firm: It expands sales beyond its home borders. International firm: It modifies products for foreign markets or introduces new items...
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