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I have chosen REEBOK. because they are quite popular among the target market I have chosen to aim. REEBOK are among one the well known brands in the world, shortly after NIKE. Consumers are interested to REEBOK products because of their designs, quality and logs. Reeboks prices tend to be a little cheaper then their main competitors Nike, Adidas and Puma. You can see this from the research table below:
LOGO PRICE
Reebok ?25-?56
Nike ?46-?150
Puma ?28- ?60
Adidas ?35-?55
We can clearly see that Reebok set a price just below the main competitors, this is because they know consumers will want to buy products but still at a cheaper price and still have the satisfaction of buying a good brand name product...
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