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Essay text:
OL, middle-high income class)
Weakness:
-Relatively weak in the international market
-Increasing competitions in local and in chinese market as more new brand emerged
Opportunities:
-stable economic growth in the world espcially the chinese market as people would like to spend more money on clothing
Threat:
-Increasing production cost of Chinese labour
-Continuous changing of policies in China hinder the development of giordano in China
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