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Essay text:
It will help you understand the differences between the three.
One definition;
“Satisfying customers needs and wants”
(Higher National in business (2005) page 2)
To satisfy customers “needs and wants” a business must supply the product or service in which it is offering to the market.
To satisfy the needs the company must invest time and money to see what a customer wants, in theory the needs and wants are the same but in practice they are two different subjects;
A distinction is frequently made between needs and wants. Our needs make up our survival kit while our wants are the desires we have for need together with all our additional requirements...
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