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It currently offers in-store parties and cooking classes. Kudler would like to expand, by offering catering services as well. As with all business decisions that are made, there are certain areas of the business that must be analyzed and steps taken in order to assure the decisions will be productive. The following paper will look at the marketing research performed by Kudler Fine Foods. The opportunities that Kudler has in its marketing mix will be discussed.
When making marketing decisions, there are four categories in which these decisions would usually be placed under. These four categories are: product, price, place, and promotion...
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