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Essay Details:
Essay text:
Identify and evaluate the concepts and processes of marketing in relation to Fast Food Products Limited.
b. Explain the marketing planning process as a management tool and how micro and macro factors can affect the process.
c. Demonstrate knowledge and understanding of the marketing mix.
d. Apply the marketing mix to Fast Food Products Limited.
3 FINDINGS
3.1 Task 1
Explain the concepts and processes of marketing and how being aware of these could benefit Fast Food Products Ltd. (20%)
3.1.1 Marketing Concept
The marketing concept states that firms should make decisions based on the analysis of customer needs and try to satisfy those needs better than their competitors [1]...
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