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A picture of the product is displayedon the ad, placing it in the packaging category. For components and content the ad states, “Advanced Radiance contains OLAY age defying ingredients…” This statement falls in the component/content category, because it states what is in the product. Product performance is also discussed in the advertisement. The product claims to make you look younger in under three weeks. This product also falls in the new idea category. The brand is not new, but the product is new. Finally, the website is listed at the bottom of the page I feel that the objective items were used in an appropriate manner...
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