Marketing

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Title: Marketing

Essay Details:

Subject: Business

Author: Charles P

Date: December 9, 2011

Level: University

Grade: A

Length: 4 / 953

Essay text:

To explain the horizontal/vertical, often when you talk of horizontal, you mean companies and products that are on the same level as you, competing for the attention of the same customers (and suppliers). Vertical relationships are those which a company depends on, either their relationship with suppliers or their relationship with customers. Each of these also operates on their own horizontal axis. The more powerful players on that level become, the more they can affect players on the other levels. There are different levels of importance per force, depending on the context and type of the firm...

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