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Essay text:
These strategies often involver partnerships and channel management challenges throughout the supply chain. The marketing strategies are complex and involve multiple parties and the product is usually made to the demand of the clients. B2B marketing is sales focused towards multiple purchasing influencers. The marketing strategies are wide spread and reach out to many people at once (Olivia, 2007).
B2C Marketing
Business to consumer marketing techniques is very basic. The products are marketed to specific individuals. Once a target market is selected the product is marketed to that type of individual specifically...
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