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Though at the early stage of development, disruptive technology does not perform as good as the mainstream technology, it is predicted to outperform the current technology to become the dominant of the automobile industry. Foreseeing the potential and superiority of the hybrid technology, the innovators or the early adopters will be driven by the new ideas of the new technology and will willing to take the risk of driving the Prius. Moreover, although the innovators and the early adopters account for the minority of the customers, they possess the important trait as the bridge for Toyota to emerge from a niche market into the mainstream one...
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