Marketing

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Title: Marketing

Essay Details:

Subject: Business

Author: Alma H

Date: February 23, 2015

Level: University

Grade: A

Length: 4 / 1064

Essay text:

External factors affecting SABMiller Annexure B contains a P.E.S.T analysis for SABMiller but since environmental factors are country specific it is most effective when performed for all countries of interest. 1.2.1. Political Analysis Governments across the world take extreme measures to regulate alcohol because it affects the consumer's mind. The Miller deal exposed SABMiller to one of the highest regulated industries in the world. Re-establishing consumer loyalty towards the Miller brand will be made difficult by factors such as nationalism. 1.2.2. Economical Analysis Figure 1.1 indicates that the acquisition of Miller ensured a greater balance between a cash-generative mature market and the cash-consuming developing markets...

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