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The focal point of this paper is to define marketing in my own words while providing the definitions of marketing from two different sources. Based on these definitions explain the importance of marketing in organizational success.
Marketing can be defined in many ways as long as one knows that marketing does not just consist of sales and advertising. Of the top of my head I believe that marketing involves linking producers of goods and services to consumers who are willing to purchase such goods and services.
In the book Marketing: An Introduction, marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging value with others...
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