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For product, WAMU is focusing in the services bank is selling and in this case is offer their services to the customers by either opening a savings or checking account, apply for a credit card, for a mortgage loan, student loans, or invest on retirement. WAMU is focusing on the customer's perception about the services they are offering; therefore, the total of all financial costs that the customer pays (including transaction costs) to obtain the services is free of charge.
WAMU is trying to attract as many customers as possible, and they are focusing on a very tempting promotion for everyone. They are promoting their services by offering free checks for life, ATM fees will be waived, free wire transfers (foreign and domestic), free rewards with a gold debit mastercard - get a $...
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