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In this paper I will give a description of each element, three different companies definitions of the importance of using these elements, and an example of each element in a specific company.
Product
The term "product" not only refers to physical or tangible items, but also services. When making decisions on how one wants to market their product or service, some of the topics to think about would be the brand name, packaging, safety, quality, repairs and support, warranty and any accessories. The amount of thought or concern one puts into a product would have to depend on what it is and which company is trying to market it...
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Common topics in this essay:
- Examining The Impact Of Product Attributes On Perception Towards Brand Product
- employees are more important than customers
- Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.
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- the main ethical considerations in relation to the production, distribution and marketing of a product such as tea
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