Marketig Mix

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Title: Marketig Mix

Essay Details:

Subject: Business

Author:

Date: June 23, 2014

Level: University

Grade: A

Length: 6 / 1507

Essay text:

This mix which is determined by marketing research and experimentation is commonly known as the marketing mix. This mix consists of four variables which the business world often refers to as the "Four P's". The Four P's are product, price, place and promotion. Through this paper I will define how the use and effectiveness of these variables lead to the success of an organization when properly coordinated together. Product is one of the components used in the marketing mix to attract a company's target market. In relation to the marketing mix product is defined as, "an object or a service that is mass produced or manufactured on a large scale with a specific volume of units" (Wikipedia, 2006)...

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