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This article is important to marketing management for the solid basis that the economy is spiraling in many different directions and the average consumer is spending less; therefore utilizing those practical techniques of marketing to discover a simpler more appealing way to draw on the consumers. This article also makes reference that ad firms are using surveys to find what consumers are thinking during this time of struggle. Is the public in panic mode and what are consumers buying since tightening of the budget? With the information that is generated from those surveys the marketing trends are becoming alternative from the average tools to reach new and old consumers...
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