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Market Segmentation 6

Market Segmentation

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Title: Market Segmentation

Essay Details:

Subject: Business

Author: Veronica R

Date: December 18, 2014

Level: University

Grade: A

Length: 9 / 2490

Essay text:

“We take the burger business more seriously than anyone else." is the philosophy of McDonald’s. The successful expansion of McDonald's into many international countries make the company become a symbol of globalization and the spread of the American way of life. However, it also make it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility. There are at least 31,000 McDonald can be found in 120 countries and territories around the world serving nearly 54 million customers each day. McDonald's has always been a franchising company and has relied on its franchisees, to play a major role in the System's success...

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