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Market Segmentation

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Title: Market Segmentation

Essay Details:

Subject: Business

Author: Jane S

Date: November 3, 2014

Level: University

Grade: A

Length: 5 / 1390

Essay text:

Today, there are to types of companies, those that are profitable ? and those that are profitable. My point is, companies don't have time to keep "throwin' dirt," they have to find that one piece of dirt that sticks and keep using it. Anderson and Vincze in Strategic Marketing Management, (pg 226) define market segmentation as "the process of dividing a large market into smaller groups or clusters of customers with similar characteristics." Basically, market segmentation is the filter that determines what dirt sticks, and what doesn't. In addition, if I understood one point that has been repeated over and over in class, it's that the key to success in business in the future is the relationship between the buyer and seller...

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