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Market Segmentation 10

market segmentation

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Title: market segmentation

Essay Details:

Subject: Business

Author: Pauline W

Date: January 4, 2016

Level:

Grade: A

Length: 1 / 131

Essay text:

Question 1 As some of the directors have no idea of marketing concepts,you are required to do the following: a) Explicitly discuss the meaning of market segmentation and the rationate underlying its use. b) Generally,identify and discuss,with clear illustration,the variables that are important for market segmentation.Place these varibles in a proper framework useful for categorical purposes. (2,000 to 2,500 words) Question 2 You must now address your mind to the proposed product at hand under the "MATAHARI 00" brand of sunscreen. a) What are the probable variables that you will use to segment your market for this product? (The variables should be RELEVANT to the product) b) Based on the variables suggested,justify that it possible for you to create different sunscreen product for different types of consumers...

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