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Essay Details:
Essay text:
The final outcome of the research was drawing promotional strategies for the target segment categorized into ATL and BTL strategies.
INTRODUCTION:
A hypermarket is a superstore which combines a supermarket and a department store. The result is a very large retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise. When they are planned, constructed, and executed correctly, a consumer can ideally satisfy all of their routine weekly shopping needs in one trip
India cannot go without ethnic wear as it is a very important category for hypermarkets...
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