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Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product.
A list of questions that can be answered through market research:
* What is happening in the market? What are the trends? Who are the competitors?
* How do consumers talk about the products in the market?
* Which needs are important? Are the needs being met by current products?
Two types of market research:
Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research...
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