Market Research

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Title: Market Research

Essay Details:

Subject: Business

Author: Guillermo D

Date: April 8, 2015

Level: University

Grade: A

Length: 2 / 459

Essay text:

Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product. A list of questions that can be answered through market research: * What is happening in the market? What are the trends? Who are the competitors? * How do consumers talk about the products in the market? * Which needs are important? Are the needs being met by current products? Two types of market research: Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research...

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