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Essay Details:
Essay text:
The name is Bozzy Toy
Company: The Company chosen for producing this product is Toys R s
Market Situation:
? Highly differentiated competitive market
? Many market drivers e.g. decreasing child population, increasing PDI
? Demand for consoles & computer games growing faster than for traditional toys
? Internet buying is large section of the market
Future Market goals:
? Build robust and enduring strategies
? Diversification of products to maintain its position
? Emphasis on customer satisfaction – customers believe that Toys “R” Us are the best at what they do
? lack of intermediaries
? strong ‘In Stock Position’
Conclusion:
Toys “R” Us, are the largest toy specialty retailing chain...
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