Market-Product Grid for Potato Chips

Essay text:

The market segment section presents four general categories of potential consumers (health conscious, diversity conscious, image conscious and financially conscious) and subcategories based on age demographics (children, teenager, adult and parents). The product section of the grid lists the product lines offered by Lay's The "P" and "S" in Table 1 represent the primary market and secondary market, respectively. The primary and secondary values in the table were selected based on ***. Health Conscious Consumers · the primary *** in *** was based on · the secondary *** in *** were based on Diversity Conscious Consumers · the primary *** in *** was based on · the secondary *** in *** were based on Image Conscious Consumers · the primary *** in *** was based on · the secondary *** in *** were based on Financial Conscious Consumers · the primary *** in *** was based on · the secondary *** in *** were based on Table 1 Market-Product Grid for Lay's Potato Chips Market Segments Products General Group with Need Lay's Potato Chips Lay's STAX Potato Chips Lay's Wavy Potato Chips Lay's Kettle Cooked Potato Chips Lay's Natural Potato Chips Lay's Light Potato Chips Baked! Lay's Potato Chips Health Conscious Consumers Children Teenagers S Adults P P P Parents P P P Diversity Conscious Consumers Children Teenagers P P P Adults P P P Parents Image Conscious Consumers Children Teenagers P P Adults Parents Financially Conscious Consumers Children S Teenagers S Adults P Parents P Notes: Children ? 1 to 12 years, Teenager ? 13 to 20 years, Adult ? 20 years +, Parents ? adults with children P = Primary market S = Secondary market Phase 2: Data Analysis - environmental factors Social Economic Technological Competitive Regulatory Summary Phase 3: Self-Evaluation I believe the market-product grid I have developed for Lay's potato chips is likely much more simplistic than an actual marker-product grid the company would use...