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It also makes big donations to organizations, charities, and involvement in the communities. These activities have aided Coca-Cola in creating a positive image and consumer's perception toward the company.
Though the company makes the world its target market, segmenting by diverse consumer preferences is still require to help Coca-Cola to serve the consumers better. As different segments of different countries have various preferences or cultures, Coca-Cola tried to expand with new flavors, brands and even reduce the sugar contents in its Coke, to suit the different segments. Coca-Cola entered foreign markets in various ways...
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