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Essay Details:
Essay text:
He told that these needs are arranged in a hierarchy from the lost pressing to the least pressing. This theory helps marketers to understand what product/service fits in which of the needs of the potential customer/consumer.
3. The core any marketing effort is to elicit behavioral response from the target market : Yes or No
NO, not from the target market but from another party in generic sense.
4. What is the difference between product concept of doing business versus marketing concept of doing business? Give examples
In the product concept the concentration is more on the quality of the product and not the needs of the consumer and the intension that a good product will find its own way exists, whereas in marketing concept it is about determining the needs of the target market and delivering the required satisfaction more effectively and efficiently than the competitors...
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